Every week, there’s a new report coming out that changes what we know about AI search.
The problem isn’t a lack of data.
It’s that the data gets scattered across reports, LinkedIn posts, tool studies, webinars, and half-context screenshots, then gets misinterpreted and shared as bad advice.
That’s how marketers end up wasting effort on the wrong thing.
So I am breaking down the biggest findings from the latest AI search studies, what they show, and what marketers should take from them.
This will be part 1 of 2 newsletter - so stay tuned for next week.